Since the web is a vast connection of millions of computers all
over the world, this is one of the most frequently asked questions.
In fact, you're right: What good would it do to have a "billboard"
in space if nobody saw it? There are 4 basic methods for promoting
your site:
1. Abortion
Clinics OnLine Internet Directory
ACOL is a specialized listing of abortion facilities by State,
then City. By having us develop your HomePage, you are instantly
and automatically listed in this directory which already has an
vast audience on the Internet via search engines and links with
other similar sites. Some Search Engines take from 1 week to several
months to index your site. Many Search Engines are charging hundredsof
dollars to be listed. That's already done for Abortion Clinics OnLine.
Consider the Internet to be like the Wild Wild West. Wouldn't you
rather venture out into it in with a wagon train rather than by
yourself on a horse?
2. Collectively
on ACOL we REGISTER your site with Search Engines.
Search Engines are searchable databases developed by corporations
and internet providers. There are hundreds of these, but there are
about 10 generic ones that are the most widely used: AltaVista,
Lycos, HotBot, WebCrawler, Excite and Yahoo, to name a few. We will
register your site with the most popular search engines. This is
a complex process and takes special skills to get noticed. It may
also take up to several months for your web address to appear in
some engines. That's why it's important for you to have the immediate
exposure of being listed in Abortion Clinics OnLine which is already
registered with these Engines.
3. We LINK
Abortion Clinics OnLine with other similar sites.
The term "surfing the Net" comes from the ability to jump from
one Internet site to another because sites have LINKS to other sites.
We continuously research our companion market on the Internet and
make other sites aware of our site in the hopes that they will create
a LINK from their site to ours. Again, this takes persistence and
skill to promote our site to the appropriate people. For instance,
our abortion clinic clients are listed in Abortion Clinics Online
and ACOL is also listed on other sites such as the Feminist
Majority Foundation site (http://www.feminist.org), which is
real popular, and other abortion rights and women's health sites.
4. You promote
your site in your promotional materials.
Another important factor is for you to include your WebAddress
on your stationery, business cards, brochures, Yellow Pages and
other advertisements. This will alert the netwise public to the
fact that you are a progressive company in tune with the latest
technology. People who see your advertising and need more detailed
information (even in the middle of the night) can immediately access
your site for instant gratification. Therefore, when a patient calls
you for an appointment, she's already gotten good facts about your
clinic and your procedures. Conversely, phone inquiries can be directed
to your Web Site for additional information about your procedures,
prices and policies.
